Skip to contentCASTIA
Blog.
Writing on translation and localization research, grounded in real sources - not marketing copy dressed up as an article. Also see the glossary for definitions of the terms used here.
Craft & research
What "transcreation" means, and why it's not just translation
The localization industry's own term for adapting intent and feeling rather than words - where it comes from, and how it applies past marketing copy.
By Rohan DhirAugust 5, 2026
Comics
What manga and webtoon localization actually costs
Real industry rates for translation, typesetting, and lettering - and where an automated first pass fits next to a professional workflow, not instead of one.
By Rohan DhirAugust 5, 2026
Craft & research
Why BLEU score can't judge creative translation
Automated MT metrics were built to score literal accuracy. Here's what the research says about their blind spots, and why an LLM-as-judge step exists at all.
By Rohan DhirAugust 5, 2026